Resume.

Directing marketing strategy for major initiatives, including email fundraising and podcast promotion

Creating digital, video, and print assets for programming and development teams

Managing social media advertising

Partnered with Communications and Policy Teams to create and implement an online advocacy program including email, social media, and digital organizing

Developed marketing KPIs, creative assets, and microsites for Decode Democracy initiatives

Managed digital program for statewide ballot campaign, including email and social media plans

Oversaw social media advertising

Designed creative assets including video, social media graphics, and campaign literature

Directed a grassroots political campaign for a first-time candidate that raised almost $50k and earned 45% of the primary vote against a long-serving incumbent

Created engaging digital content with average daily organic reach of 1,400 unique users

Developed an integrated communications plan which leveraged social media, email, events, public relations, and print

Managed and trained a team of 70+ volunteers

Created, executed and analyzed strategic, innovative marketing plans to support youth programs

Liaised between program - partners and marketing vendors to assure smooth and timely execution of marketing program

Managed content calendars for social media, email, and direct mail

Ensured that creative and messaging support brand strategy- Managed cross-departmental budgets and communications

Provided personalized, data-driven marketing consulting and training for 75 accounts

Developed marketing KPIs and tracking software

Presented at franchise conferences and webinars